Process

How we design wayfinding

The work splits into four stages, and each ends with a document or an object you can check. The stages are independent: you can go the whole way or stop after the audit and act on it yourself.

AuditDesignProductionInstallation

Four stages

01

Space audit

We walk the building during opening hours along the routes of real visitors, record every point where someone stops or goes the wrong way, and tie each problem to the floor plan.

Outcome

A map of problem points with photo evidence

02

Concept development

We design the logic of movement: routes, zoning, colour coding, a glossary of names and the types of signage. A sign appears where the visitor has a question, not evenly across the building.

Outcome

Wayfinding scheme and signage mock-ups

03

Fabrication

We produce the signage to specification and make sure the contrast, sizes and materials set in the design are not lost on the production floor.

Outcome

A complete signage set ready for installation

04

Installation and training

We install the system to the placement plans, walk the routes again afterwards, and hand over the rules that let the building maintain its wayfinding itself.

Outcome

Wayfinding people use without being told how

Instrumented audit

Eye tracking: we see exactly where visitors look

Eye tracking answers a question no survey can settle: did the sign fail because the person read it and did not understand it, or because they never once looked at it? Those are different problems and they are fixed in different ways.

More about eye tracking
Eye tracking of a visitor in a corridor with wayfinding signage

If you want to assess the building yourself

Tools you can use without hiring the studio — to gauge the scale of the problem before a project starts.

Navindex

Wayfinding accessibility index

A 0–100 assessment of how legible a space is, across ten criteria.

0–100assessment scale
  • Legibility index
  • 10 assessment criteria
  • Strengths and weak spots
  • Improvement priorities
Checklist

Quick route check

Walk the building as a visitor and record every point where the journey breaks down.

40 minutesper route
  • Walkthrough scenario
  • What to photograph
  • How to record hesitation
  • How to read the results
Consultation

A review of your wayfinding

A one-hour call: we look at your photos and floor plans and tell you what to fix first.

60 minutesonline meeting
  • Review of your photo evidence
  • Testing your assumptions
  • Priorities for change
  • A plan for the next step

Frequently asked questions

What do you need from us to start?

Floor plans in any form — from working drawings to photographs of the floor diagrams on the wall — a list of typical visitor scenarios, and someone on your side who can sign decisions off. If there are no plans we measure on site: that lengthens the fieldwork stage but does not block the project.

How long does the full cycle take?

The audit is one or two days on site plus up to two weeks for the report. Design depends on the number of routes and types of signage; production and installation depend on the contractor's workload and access arrangements. We give timings per stage once we have seen the plans — any figure before that would be invented.

Can we start at a later stage?

Yes, if you have your own survey: plans, a description of visitor scenarios and a list of known problems. With no input data the project becomes a set of attractive signage with no grounding in reality, so the first stage has to happen anyway — at least in an abbreviated form.

Who is accountable if our own contractor does the fabrication?

Specifications are written so that any competent contractor can produce the system, and you are free to run your own tender. In that case we are accountable for the design and design supervision, and the contractor for matching what is made to the specification. Either way, acceptance is best done by walking the routes rather than reconciling a delivery note.

We will design the wayfinding for your building

Send us the floor plans and a short description of the building — we will come back with an estimate of scope and timescales. You can start with the audit: it forms the first stage of the project, and is billed separately if you decide to take it from there yourself.